Thursday, November 3, 2011

They are not really social media 'experts'

There are many self proclaimed social media ‘experts’ in the market place at the moment. The following are a number of warning signs that your ‘expert’ doesn’t really know what they are talking about.

1. There are social media icons in their email signature, but when you click on the links you they haven’t updated the page in weeks or months.

2. The social media icons on their website, lead to social streams that haven’t been updated.

3. They don’t appear to have actually used the tools they are advising you to use.

4. They don’t talk about engagement with customers when they talk about social media tools.

5. Their heir Klout scores is very poor.

6. They have no suggestions about how to measure success.

7. They guarantee immediate results.

These tips and more can be found on Andrew Worob’s blog at PR at Sunrise. Andrew has worked in PR for ten years.

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