Sunday, March 10, 2013

Employee Engagement and Social Media Seminar


What happens when two leading communication experts invite you to an event designed for PR pros, corporate communicators, social media strategists and employee engagement execs?
YOU PROFIT!
The International Association of Business Communicators (IABC) Ireland and event partner Diageo have invited two leaders in the communications industry to teach an event in Dublin emphasizing best practices in social media, employee engagement and measurement. 
Author of a leading book on employee engagement and measurement Susan Walker is joined by the digital communication strategy Manager of the Council of the European Union to present at this seminar.

Event Details
Date:  Friday 5th April, 2013
Time:  6pm-8pm (Refreshments served 5.15 - 5.45pm)
Venue: The Master Brewer Suite, “The Guinness Storehouse”, St. James’s Gate

If you are a manager working in employee engagement or social media today, you don't want to miss this "expert led" event.

You will learn...
How social media is redefining the meaning of "engagement"
Ways to persuade your senior leaders to embrace social media and lessons on how to create a vibrant social media presence
Tools to create connections, interactions and conversations that engage employees 
Practical, real-life case studies from organisations that are doing employee engagement measurement well
Don't miss these best practices from leading practitioners in social media and employee engagement. PLUS—you'll get a chance to network with communication professionals from the public and private sector industry from all over Ireland.

Speakers: Aurelie Valtat
Aurelie Valtat is currently driving the digital communication strategy of the Council of the European Union. She will speak about "Embedding social media into the communication mix of risk-averse organisations". She will focus particularly on the use of social media in internal change management programmes, public innovation and crisis situations.
Before joining the European institutions, Aurelie was the online communications manager at EUROCONTROL, the European air traffic management agency. She introduced social media to the organisation’s communication mix during the ‘Ash Cloud’ crisis and had over 7,000 followers within days.

Speaker 2: Susan Walker
Susan Walker is a leading figure in engagement and communication measurement from the UK. She directed blue-chip and public-sector organisations surveys as Head of Human Resources Research with the international research firm MORI. She has developed new approaches to interpreting and understanding results to drive action forward. She has contributed to books on this topic and has recently published her own book covering this field. She will speak about employee engagement and the important task of measurement.

Marco Greenberg - Meeting a force of PR Nature

I have this afternoon come out of a truly inspiring session at the International Association of Business Communicators World Conference in ...