Talk Internal Communication

Do you feel you need some help listening to everything that is being said in the social media space about your company or clients? Do you feel a little at sea? This article might be exactly what you are looking for it details many the major monitoring companies, the services they provide and how much they cost. I very good read if you are thinking of moving into this space. http://www.socialmedia.biz/2011/01/12/top-20-social-media-monitoring-vendors-for-business/

Recently, Ted Williams demonstrated the power of social media when a Youtube video of him, a homeless man with a golden voice went viral, generating over 12 million hits in its first days. The job offers came flying in and it looked as if the fairytale was coming true. However, reports that he has been arrested after an altercation with his daughter suggests that this fairytale may not have a happy ending. You can see the video on  http://www.youtube.com/watch?v=jaGLDKBE8Ho

Top ten gadgets from the Consumer Electronics Show 2011 The Consumer Electronics Show in Las Vegas has wrapped up for another year, leaving scores of profoundly hungover tech journalists to make their weary way home. But which devices were getting the most buzz this year? We round up ten of the best, most exciting gadgets from CES 2011. Read more:  http://www.metro.co.uk/tech/852261-top-ten-gadgets-from-ces-2011#ixzz1Alb6cvuJ

I found a very interesting book which struck a cord with me as it outlines the basic information that must be effectively communicated to staff in order for them to understand the organisation’s strategy. Often strategy and big picture concepts are obvious to management but not obvious employees. The consequences of this lack of understanding are extremely costly as employees can’t commit to achieving a strategy they don’t understand. It is an important job of every senior managers’ role to ensure that employees understand the big picture. The book The Executive Guide to High-Impact Talent Management , published by McGraw-Hill outlines how senior managers can assess their staffs’ understand of the big picture. It suggests that the CEO and all senior managers ask their employees the following questions: 1. Who are the customers or customer segments we serve, listed in priority order? 2. What are the services we provide now and which ones, if any, need to change as we implement the c

The Nestle media storm is a good example of how companies no longer own their own brand. The reality is the customers now own the brand along with the marketers. When customers on facebook posted negative comments about Nestle using Palm oil in many of its products the brand reacted in the old fashioned manner as if they still controlled their brand and it backfired spectacularly. The messages for those of us advising management about embarking into the realm of social media are simple. The train has already left the station when it comes to social media. Even if your organisation or client is not participating in social media their customers are and they will find ways to express their satisfaction and dissatisfaction. Not having a presence on social media will not stop the revolution or the rants about an organisation. Customers have never liked being treated poorly, treated as fools, or being short-changed. But