Talk Internal Communication

There are many self proclaimed social media ‘experts’ in the market place at the moment. The following are a number of warning signs that your ‘expert’ doesn’t really know what they are talking about. 1. There are social media icons in their email signature, but when you click on the links you they haven’t updated the page in weeks or months. 2. The social media icons on their website, lead to social streams that haven’t been updated. 3. They don’t appear to have actually used the tools they are advising you to use. 4. They don’t talk about engagement with customers when they talk about social media tools. 5. Their heir Klout scores is very poor. 6. They have no suggestions about how to measure success. 7. They guarantee immediate results. These tips and more can be found on Andrew Worob’s blog at PR at Sunrise . Andrew has worked in PR for ten years.

There is no doubt the riots in the UK will be a very interesting case study from a pr perspective. Interest in London had increased due to the royal wedding and the upcoming Olympics and it will be interesting to see the reputational damage the riots may have. Given that the riots appear to now be under control PR may be able to sell it as “a moment of madness”. Interestingly, social media sites have come under fire as the PM suggested that Facebook, Twitter and Research in Motion (RIM), the maker of BlackBerry, should take more responsibility for content posted on their networks. This will be another interesting angle to watch.

Interesting  research from McKinsey  suggests that companies using social media  or “collaborative Web 2.0 technologies” are achieving higher profits. This makes the case for a return on investment, a question that is often asked by senior management as well as public relations professionals trying to get to grips with social media as part of PR 2.0. It seems to show that companies that are starting to do it well are being rewarded for their efforts. More than that, it says those that fail to implement social media could be making a “critical mistake”. McKinsey says these “networked enterprise” are gaining significantly improved performance and are not “only more likely to be market leaders or to be gaining market share”, but also use management practices that lead to margins higher than those of companies using the web in more limited ways. Read more:  http://wallblog.co.uk/2011/01/10/companies-using-social-media-are-making-more-money-says-mckinsey/#ixzz1Ar97PY...