Talk Internal Communication

In an article, "Why concrete language communicates truth ," the author states that when you speak and write using unambiguous language, people will believe you. Choosing words that reinforce the concrete nature of your statement make it more credible . Here are some examples: 1. Be specific with nouns.. Instead of "cars," say "Thunderbird" and instead of "breakfast," say "steak and eggs." Use more action verbs. Use fewer adjectives and adverbs, and stick to concrete nouns and verbs. You won't sound as if you're exaggerating and your credibility will shine through. 2. Avoid ambiguity. Read your lines aloud to a friend this will help you will hear the words that may confuse confusion for your audience. Aim to use simple, universal terms. 3. Use concrete verbs: Use solid, concrete and unambiguous verbs for example verbs like 'count' and 'write'. Avoid verbs that are less clear such as 'help' and...

If you are in the market for a book that gives you great advice on how to be a great speechwriter then, ‘The Political Speechwriter’s Companion: A guide for writers and speakers’ may well be the book you are looking for. You could put it as the first item on your Christmas list! Written by Al Gore's former speechwriter, Robert Lehrman, the book is a comprehensive guide to speechwriting. It covers: The best way to structure a political speech The importance of researching stories to illuminate a speech Techniques to make a speech memorable Numerous checklists for many aspects of a speech Happy reading and writing!