Making speeches memorable – some tips!

In an article, "Why concrete language communicates truth," the author states that when you speak and write using unambiguous language, people will believe you.

Choosing words that reinforce the concrete nature of your statement make it more credible . Here are some examples:

1. Be specific with nouns.. Instead of "cars," say "Thunderbird" and instead of "breakfast," say "steak and eggs." Use more action verbs. Use fewer adjectives and adverbs, and stick to concrete nouns and verbs. You won't sound as if you're exaggerating and your credibility will shine through.

2. Avoid ambiguity. Read your lines aloud to a friend this will help you will hear the words that may confuse confusion for your audience. Aim to use simple, universal terms.

3. Use concrete verbs: Use solid, concrete and unambiguous verbs for example verbs like 'count' and 'write'. Avoid verbs that are less clear such as 'help' and 'insult' as they are open to interpretation.

3. Paint a picture. Describe an event of picture that your audience can imagine in their head. That kind of specific, easy-to-understand description does more than any slide to make your talk memorable—and credible.

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