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Showing posts with the label story telling

Making speeches memorable – some tips!

In an article, "Why concrete language communicates truth ," the author states that when you speak and write using unambiguous language, people will believe you. Choosing words that reinforce the concrete nature of your statement make it more credible . Here are some examples: 1. Be specific with nouns.. Instead of "cars," say "Thunderbird" and instead of "breakfast," say "steak and eggs." Use more action verbs. Use fewer adjectives and adverbs, and stick to concrete nouns and verbs. You won't sound as if you're exaggerating and your credibility will shine through. 2. Avoid ambiguity. Read your lines aloud to a friend this will help you will hear the words that may confuse confusion for your audience. Aim to use simple, universal terms. 3. Use concrete verbs: Use solid, concrete and unambiguous verbs for example verbs like 'count' and 'write'. Avoid verbs that are less clear such as 'help' and...

Steve Jobs died at age 56

The man who started Apple computer in a garage died just two months after resigning as CEO. Not surprisingly, #RIPSteveJobs became an immediate trending topic on Twitter. Many tweeted quotes from Jobs, such as “Stay hungry. Stay foolish" and "Your time is limited so don't waste it living someone else's life." Both are taken from Jobs’ 2005 commencement address at Stanford. For those who haven't heard Jobs' Stanford address you can check it out on: http://www.youtube.com/watch?feature=player_embedded&v=D1R-jKKp3NA# !

The Power of Storytelling in Organisational Communication

The Book “Tell to Win” by Peter Guber, Chairman and CEO of Mandalay Entertainment Group , details how storytelling can be used as a power tool to move employees to action. Gruber explains that his background in the movie business, ‘the emotional transportation business’, taught him how to find words that demonstrate the power and passion he had for this work. He believes that if you can’t tell it, you can’t sell it, and you will fail. His book is a very interesting read for all involved in communication. Here’s a short interview with Guber conducted by Forbes. http://video.forbes.com/fvn/business/tell-to-win

Harvard Business School has proven the effectiveness of storytelling - but how do we use this tool?

The Harvard Business School has proven the effectiveness of storytelling  to communicate even the most complex issues. But how do we create an effective story. This interview with McKinsey provides some valuable insights.  Good stories have three components: a strong beginning, a strong end, and a point of tension. Most people confuse stories with situations. They’ll tell about a situation:  X happened,  Y  happened,  Z  happened. But a good story takes  Y , the middle part of the story, and creates tension or conflict where the reader or the audience is drawn into the story, what’s going to happen next. Treating stories as assets is an underrealized idea right now. Stories serve as glue to unify communities. Stories spread from employee to employee, from consumer to consumer, and, in some cases, from employee to consumer or consumer to employee. Stories are much more memorable than statistics or simple anecdotes and are a mechanism that allows co...