CEO leadership in communication

The support of your CEO is essential to the communication process.
What leaders pay attention to tends to get the attention of the entire organisation.
In supporting communication the CEO must agree that everything he/she does and says both formally and informally will reinforce the importance of communication. If not everything he/she does demonstrates commitment to communication staff and managers in particular will become sceptical about the importance of communication. For example, if the CEO turns up late to staff briefings, is unprepared, or lets their phone ring during the meeting, the message this conveys is that communication is not really important, it is quite important but when more pressing issues arise it takes a back seat.

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