Corporate events; scrap or save.

There is a lot of debate, given the current economic climate, surrounding whether large corporate events should be scraped in order to cut costs. Some marketing and communication experts urge the scrapping of the big ‘set piece’ events. However, others argue that these events are much more than the sum of their parts – they are part of the organisation’s culture and can contribute to building and maintaining employee engagement.

I think Leandro Herrero, a management thinker I read, expresses it well when we says, "[Events] serve the extra-functionality of any ritual: they create a glue, a link, a sense of belonging (even if temporary), a ‘reason d’être’, a door to get through, a point in the calendar that provides some sort of meaning, a punctuation in time, ‘something to go to’, or to ‘get through’”.

I agree, I vote to save.

Comments

  1. AnonymousOctober 5, 2013 at 2:20 AM

    Corporate events help to arrange various types of events for various purposes. The event not only helps to run business successfully but, it also maintains the relation between owner and client.
    Corporate Event Space In Miami Beach, Florida

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