Customers can boost employee engagement
Motivated and engaged employees lead to improved results and higher levels of performance. However, many organisations struggle with engagement and many managers feel pressure to be the motivators of their teams. Many organisations would like some assistance in this area.
This is why the Harvard Business Review article “How Customers Can Rally Your Troops” caught my attention. The article describes how a five-minute meeting motivated university fundraisers to increase their weekly productivity by 400% and how a photograph drove radiologists to improve the accuracy of their diagnostic findings by 46%.
The interesting element in the article is that it wasn’t managers who motivated employees but customers. The article outlines the growing body of research which shows that end users—customers, clients, patients, and others who benefit from a company’s products and services—are surprisingly effective in motivating people to work harder, smarter, and more productively.
The article provides some interesting case study examples on this technique. Definitely worth a read.
This is why the Harvard Business Review article “How Customers Can Rally Your Troops” caught my attention. The article describes how a five-minute meeting motivated university fundraisers to increase their weekly productivity by 400% and how a photograph drove radiologists to improve the accuracy of their diagnostic findings by 46%.
The interesting element in the article is that it wasn’t managers who motivated employees but customers. The article outlines the growing body of research which shows that end users—customers, clients, patients, and others who benefit from a company’s products and services—are surprisingly effective in motivating people to work harder, smarter, and more productively.
The article provides some interesting case study examples on this technique. Definitely worth a read.
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