Inviting criticism in order to engage employees

Even if you have a brilliant new business strategy or communications strategy it is not likely to succeed unless your senior management and your organisation's employees buy into the idea. But with so much information coming at people in the workplace, how do you engage employees with a new proposal? In the information overloaded society in which we operate this is a very valid question.

Leadership guru John P Kotter certainly has a novel approach to getting employees attention. Kotter's new book, Buy-In (Harvard Business Press), promotes encouraging employees to criticise your plans. This certainly seems a strange way to get buy in but Kotter argues that it can be a valuable way to get employees to engage with you. In his book he also explains how to deal with this criticism when it comes and how this can build engagement lead to successful implementation.
criticism

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