Friday, January 27, 2012

Highly effective communicators are making greater use of social media than their less- effective peers

On average, however, usage is fast outpacing effectiveness. While the use of social media has expanded over the last 12 months for all, highly effective communicators are more than twice as likely as the least-effective group of companies to have expanded their use of social media. This online article highlights results from Watson Wyatt on the use of social media in organisational communication.

Marco Greenberg - Meeting a force of PR Nature

I have this afternoon come out of a truly inspiring session at the International Association of Business Communicators World Conference in ...