Wednesday, September 16, 2015

Best of Show: Experience top speakers from the 2015 World Conference

What an honour - I've been invited to participate in a webinar series along-side my communication idols. Below is the information on the webinar series from the IABC website.
The Best of Show webinar series is a global virtual learning experience that takes highly rated sessions from the World Conference and brings them directly to you. IABC are building on the success of the 2015 event and offering you a chance to draw from some of the best presentations at the conference and preview the kind of high-quality learning you can expect at the 2016 event in New Orleans.

Choose from five outstanding webinar sessions—or get a discount and sign up for all five! The elite among our conference presenters are prepared to share their new ideas, best practices and innovative thinking with a global audience of thousands. Plus, these sessions are tailored to your specific needs. Sessions have been matched to IABC’s Global Standard and career paths, giving you the opportunity to map your learning to IABC’s Career Roadmap.

Purchase sessions individually at US$125 members/US$175 non-members or get all five at a 25% discount! 2015 World Conference attendees get a 50% discount.

For more information or to register for webinars, visit the World Conference website.
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Cutting through the Content Clutter:
Create communications that people will actually pay attention to . . . and act on!
Steve Crescenzo — 4 November 2015, 4-5 p.m. PST / 7-8 p.m. EST
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Risk, resilience and psychology give us a new communication toolkit
Laoise O’ Murchu, Ph.D. — 16 November at 9-10 a.m. PST/ 12-1 p.m. EST


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Use stories, ceremonies and symbols to turn your idea into a movement
Nancy Duarte and Patti Sanchez — 30 November 2015, 9-10 a.m. PST / 12-1 p.m. EST



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Saving lives: A different approach to safety communication
Shaun Jones — 21 October 2015, 4-5 p.m. PST / 7-8 p.m. EST





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Lift your ideas off the page or screen: Master the art of display copy
Ann Wylie — 12 October at 9-10 a.m. PDT / 12-1:00 p.m. EDT




Fresh thinking: Insights from the IABC World Conference, San Francisco, 2015


The IABC World Conference is an annual feast for communicators. It offers a mix of exceptional and visionary keynote speakers through to small expert workshops. I was delighted to once again be invited to speak at the world conference, this year in San Francisco.

As always it was a fantastic chance to meet with leading communication experts from around the world, to pick up insights, socialize and make new friends.

With almost 2000 delegates from all over the world and many exceptional speakers the most difficult challenge was to decide what sessions to go too. Too many sessions, too little time. A good complaint.

Firstly we kicked off with Sally Hogshead’s opening session on the science of fascination. Her tests and presentation had everyone buzzing and was a conversation kicker for the welcome reception that evening. Her insights into how to capture people's attention and land that project were inspiring.

Storytelling was a recurring theme, and according to Subhamoy Das, stories are the scaffoldings of business communications, but also of life. “We all live our lives through stories. We make sense of our world and our place in it through stories!”

My personal best pick of the conference was Bill McDermott, CEO of SAP (and author of Winners Dream: A journey from corner store to corner office). An exceptional communicator he told his life story and gave some key tips for communicators:
If you want to be relevant don’t come in with questions. Don’t waste time. Come in with ideas and solutions.
Avoid long emails “All this corporate sneaky stuff has gotta go”.
Go direct, pick up the phone.
Be a catalyst for making vision and strategy come to life. Think about what matters most.

We also had a very insightful crisis communications session with some of the leading communicators who worked through the Boston Marathon Bombings. We heard from the communicator in the medical centre, who cared for the injured, the communications manager for the police department and the personal perspective of a communicator who was there as a participant at the event.

My own session was entitled 'Risk, resilience and psychology give us a new communication toolkit'. It focused on how we can use proven risk tools alongside cognitive and behavioral psychology to provide leaders and communicators with a new way of problem solving and effectively communicating.

It was an honour to speak at the event and to once again meet such cutting edge communicators.

Great company from IABC France Claudia Vaccarone and from IABC Slovenia Jasna Suhadolc 

Couldn't travel this far and not see the Golden Gate Bridge!  


Marco Greenberg - Meeting a force of PR Nature

I have this afternoon come out of a truly inspiring session at the International Association of Business Communicators World Conference in ...