Monday, July 1, 2013

IABC World Conference New York 2013 Presentation

I had the honour of presenting at the World Conference of the International Association of Business Communicators (IABC) in New York last week.

The theme of my session was 'How to change behaviors, attitudes and outcomes'. More specifically, it outlined how the key to behaviour change lies in understanding that people are 80 percent emotional and 20 percent rational. My session demonstrated how to drive performance and change behavior by connecting with employees on an emotional level. It outlined how to make employees feel good about themselves, and how to transform their thinking and attitudes. Here is the connection to the presentation for those of you who have requested a copy.

Thank you to IABC for inviting me to present. It was a privilege to speak along side such high profile speakers as former Marvel CEO, Peter Cuneo, Edelman PR’s Richard Edelman, Duarte Inc.’s Nancy Duarte, and Shelly Lazarus from Ogilvy & Mather.

About IABC
The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves more than 14,000 members in 70 countries. For more information, visit

The opening reception for the conference which was held in the Rockefeller Centre outdoor arena - very impressive - well done IABC, well done New York!  

Sunday, June 9, 2013

I'm delighted to be speaking in London later this month at an event entitled 'Engaging Change' a half day seminar being run by IABC UK. Information on the event is outlined below. Looking forward to meeting everyone in London.

IABC UK Seminar 
Change can mean an exciting transformation for some – for others, it’s a revolution after which their lives are never the same. This is especially true in the workplace where employees are increasingly concerned, worried and disengaged. The very term ‘change’ is becoming redundant – in today’s world, change is a constant.

As many studies reveal, employee engagement is falling while it continues to rise on the agendas of senior management. Will they be disappointed and frustrated when efforts to increase that engagement seem to fail? Is the world such a different place that engagement needs to be rethought? Can employees still be motivated and committed to business success and go the proverbial “extra mile?”

These are some of the issues we’ll be debating at our half-day workshop Engaging Change so join the conversation and determine your own answers to these questions.

To stimulate your thinking, we will be hearing from three speakers with a particular interest and experience of engagement:

CIPD’s regular Employee Outlook survey reveals levels of employee engagement are staying around the same level. Jonny Gifford, research adviser at the CIPD, takes us through these findings and also considers broader research insights on the current state of employee engagement. Jonny adds, “Despite all the attention given to employee engagement, it has not risen – in our last survey, 37% of employees were generally engaged. To understand why, we need to dig deeper into the different components of employee engagement and look at key factors that are changing.”

This will also be an opportunity to compare your own employee survey results with the CIPD’s findings.

An expert in engagement and change communications, Stephen Windsor-Lewis shares his experience with leading large inter/national communication functions and change programmes for organisations like Lloyds Banking Group, GSK Pharmaceuticals, Royal Mail, Anglo American and BAE Systems. He will be sharing that experience and says; “Excellent case studies exist – but I’ve also heard of some spectacular failures – I think that you can learn even more from mistakes as successes.”

Three easy steps on how to change behaviours, attitudes and outcomes will be outlined by Dr Laoise O’Murcha in a preview of her IABC World conference presentation in June. An experienced communication professional who has worked both in house and agency, Laoise will show that, when times are tough, managers must help staff stay engaged, focused and motivated. She says: "four years of research spanning the demise of the Irish ‘Celtic tiger’ economy, reveals that organisations are ill-prepared for these challenges."

Mike Pounsford who is Head of Development of the IABC UK Chapter will facilitate the session. Mike has 25+ years’ experience in employee communication and change. Mike says: “We are trying to make the IABC sessions more interactive and conversational so that as well as getting input from people with experience, we all get to share our own knowledge, ideas and best practice. Our aim is for everyone to leave with not only insights and ideas about how to increase engagement in their own organisation but also two or three key action points.”

Tickets for the event can be booked on

Saturday, April 20, 2013

Social Media Marriage Proposal

I was really inspired in two ways when I found how social media had been a key component of these marriage proposals!!

Firstly, the proposals are compulsive watching and are really innovative. And secondly, how did they get so many of their friends and family organised to participate? Check out the videos, you too may be inspired but I warn, you may feel a little under pressure if you're planning to propose anytime soon!

I'm always watching out for ideas from the non corporate world that I could translate into the business world and there is certainly food for thought in these videos. wedding planners helped arrange these proposals

Things you should know before your Job Interview

Tips for job interviews

Graphic from

Wednesday, April 17, 2013

Successful Employee Engagement and Social Media Event in Dublin

iabcireland's items

As President of IABC Ireland I was delighted with the success of our recent event on best practices in social media, employee engagement and measurement held in April 2013. Thanks to the IABC event co-ordinators (Keith Hoare, Maxime Sattonnay, Marykate Collins and Catherine Lowe). Author of a leading book on employee engagement and measurement Susan Walker was joined by the digital communication strategy manager for the Council of the European Union Aurelie Valtat. Check out the photos which will give you a flavour of the event.

Sunday, March 10, 2013

Employee Engagement and Social Media Seminar

What happens when two leading communication experts invite you to an event designed for PR pros, corporate communicators, social media strategists and employee engagement execs?
The International Association of Business Communicators (IABC) Ireland and event partner Diageo have invited two leaders in the communications industry to teach an event in Dublin emphasizing best practices in social media, employee engagement and measurement. 
Author of a leading book on employee engagement and measurement Susan Walker is joined by the digital communication strategy Manager of the Council of the European Union to present at this seminar.

Event Details
Date:  Friday 5th April, 2013
Time:  6pm-8pm (Refreshments served 5.15 - 5.45pm)
Venue: The Master Brewer Suite, “The Guinness Storehouse”, St. James’s Gate

If you are a manager working in employee engagement or social media today, you don't want to miss this "expert led" event.

You will learn...
How social media is redefining the meaning of "engagement"
Ways to persuade your senior leaders to embrace social media and lessons on how to create a vibrant social media presence
Tools to create connections, interactions and conversations that engage employees 
Practical, real-life case studies from organisations that are doing employee engagement measurement well
Don't miss these best practices from leading practitioners in social media and employee engagement. PLUS—you'll get a chance to network with communication professionals from the public and private sector industry from all over Ireland.

Speakers: Aurelie Valtat
Aurelie Valtat is currently driving the digital communication strategy of the Council of the European Union. She will speak about "Embedding social media into the communication mix of risk-averse organisations". She will focus particularly on the use of social media in internal change management programmes, public innovation and crisis situations.
Before joining the European institutions, Aurelie was the online communications manager at EUROCONTROL, the European air traffic management agency. She introduced social media to the organisation’s communication mix during the ‘Ash Cloud’ crisis and had over 7,000 followers within days.

Speaker 2: Susan Walker
Susan Walker is a leading figure in engagement and communication measurement from the UK. She directed blue-chip and public-sector organisations surveys as Head of Human Resources Research with the international research firm MORI. She has developed new approaches to interpreting and understanding results to drive action forward. She has contributed to books on this topic and has recently published her own book covering this field. She will speak about employee engagement and the important task of measurement.

Monday, February 18, 2013

Creating B2B digital content

Here is a great free ebook for B2B marketers and strategic communicators on creating great digital content. An easy to follow seven step process. It explains what makes successful content in the social media world.

Created by Steve Seager it is available on

Marco Greenberg - Meeting a force of PR Nature

I have this afternoon come out of a truly inspiring session at the International Association of Business Communicators World Conference in ...