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Showing posts from June, 2014

IABC World Conference in Toronto

I am just back from speaking at the International Association of Business Communicators World Conference in Toronto where I had the pleasure of meeting a fantastic group of professional communicators. Over this week I hope to post a number of key leanings and interesting information that was shared and discussed at the conference. The first key note speaker was Mike Walsh a leading digital futurist and authority on building businesses for the 21st century. Rather than focusing on the distant future, Mike takes an anthropological approach - scanning the near horizon for emerging technologies and disruptive shifts in human behavior, and then translating these into pragmatic plans for business transformation. One of the interesting anecdotes Mike shared was the list of words General Motors instructed their staff not to avoid using. The list included the following 68 words: annihilate, apocalyptic, asphyxiating, bad, Band-Aid, big time, brakes like an “X” car, cataclysmic, catastrophic, C