Monday, July 1, 2013

IABC World Conference New York 2013 Presentation

I had the honour of presenting at the World Conference of the International Association of Business Communicators (IABC) in New York last week.

The theme of my session was 'How to change behaviors, attitudes and outcomes'. More specifically, it outlined how the key to behaviour change lies in understanding that people are 80 percent emotional and 20 percent rational. My session demonstrated how to drive performance and change behavior by connecting with employees on an emotional level. It outlined how to make employees feel good about themselves, and how to transform their thinking and attitudes. Here is the connection to the presentation for those of you who have requested a copy.

Thank you to IABC for inviting me to present. It was a privilege to speak along side such high profile speakers as former Marvel CEO, Peter Cuneo, Edelman PR’s Richard Edelman, Duarte Inc.’s Nancy Duarte, and Shelly Lazarus from Ogilvy & Mather.

About IABC
The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves more than 14,000 members in 70 countries. For more information, visit

The opening reception for the conference which was held in the Rockefeller Centre outdoor arena - very impressive - well done IABC, well done New York!  

Marco Greenberg - Meeting a force of PR Nature

I have this afternoon come out of a truly inspiring session at the International Association of Business Communicators World Conference in ...