“I’m eating my cookie” – a new way to say no comment? I don’t think so!

In the era of social media every comment is on the record. Some spokespersons are learning this the hard way. 

In Canada Alberta’s hospitals ran out of beds. The public was upset about the long emergency room wait times and the press came looking for answers. Dr. Stephen Duckett, CEO of the Alberta government agency with responsibility for the health of more than 3.5 million Canadians, was targeted by the press to answer their questions. Unfortunately, he was not in the mood to answer any questions and was in fact more interested in eating his cookie. Instead of expressing his full commitment to improving the situation he gave this interview. This interview got him fired!
http://www.youtube.com/watch?v=5DxeCK5Ne_Q&playnext=1&list=PL0FDD15D77ADFC1E2 

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