Build Excitement and Engagement about Town Halls meetings

Your next Town Hall meeting is marked in your CEO’s calendar – that in itself may be an accomplishment – but how to you make the town hall exciting. How to you get employees to leave their desks, come to the venue and engage in the session?

Getting employees to actually want to attend is the role of manager’s throughout the organisation but you as communicator can help. Here’s are some tips:

Plan ahead. Start planning about 4-5 weeks before a quarterly meeting. Identify front-line and middle managers who are opinion leaders and can act as communication champions. These managers are key to encouraging employees attendance.

Outline the purpose of the meeting. Define the purpose for the upcoming meeting and set a participation goal – no less than 90 percent. Write a personalised email from the CEO to the identified managers about the purpose of the meeting.

Canvas staff opinion. Canvas staff for key topics that staff would like covered at the town hall meeting. This ensures that employees needs are also met during the meeting.

Build momentum. Senior leaders should use every opportunity to promote the meetings while speaking with staff by outlining the importance and relevance of the content.

Cultivate topics for Q&A. One week before the meeting, ask staff for their questions via a feedback collection tool that has been established for the meeting.

Finally, involve front-line and middle managers in the actual meeting. Have a group of managers from different departments ask a number of questions at the beginning of the Q&A session. Apply this shared ownership model to your next Town Hall and watch the value of the meeting soar.

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