Text book for Internal Communication


Exploring Internal Communication: The text book for those working in or aiming to work in Internal Communication


I am delighted to be able to give you details about a text book on internal communications to which I have contributed, entitled Exploring Internal Communication.

Edited by Kevin Ruck the book is both a companion for UK's Chartered Institute of Public Relations qualifications in internal communication and a general introduction to the fast developing fields of internal communication and employee engagement. It is relevant to people currently working in these areas, from either a corporate communication or human resources background, and also to operational managers seeking a better understanding of internal communication.

Currently in it's third edition of the book it is a collaborative project, involving 14 contributors who are academics and practitioners. What unites us is a belief in the value of internal communication which has, for far too long, been a neglected discipline.

It has been written for internal communication practitioners and students who are interested in developing a career that is based on academic thinking that makes practice more strategic and effective. The book also provides practitioners and students from different backgrounds, such as Media Relations, Public Affairs, Crisis Communication, Social and Digital Communication, HR and Marketing, with a dedicated perspective on internal communication.

The book is divided into two sections; Part I on internal communication theory and Part II on research, planning and measurement. The style of writing in Part I is academic, reflecting the importance of drawing upon established academic thinking for theory. The style of writing in Part II is less academic and more practical. The book is therefore structured in a way that stresses the importance of a theoretical underpinning for practice. This is important if internal communication is to become a more recognised professional discipline. It is not a book that focuses on tactics, other books already do this. Instead, it emphasises research and thoughtful planning before tactics are selected.

The book is available on amazon.co.uk at Exploring Internal Communications and is also available directly from the Exploring Internal Communication wesbite. If you would like to perchase the book as an ebook. Click here.


Happy Reading.

Comments

  1. Digital SignageJanuary 11, 2022 at 10:11 PM

    Internal communications is responsible for effective flow of information between an organization's departments and colleagues. Thanks for sharing valuable information on internal communications.

    ReplyDelete

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