Getting C-Suite buy-in

Without buy-in from the your organisations top management, corporate communication managers are likely to have less success in promoting effective communication within the organisation.

For this reason it is imperative to have a strategic communications plan with SMART (strategic, measurable, achievable, realistic and timed) objectives. When the C-suite is presented with tangible results; solid and accurate measurement that objectively portrays the degree to which communication is effective in the organisation, their perceptions of communication as a 'soft skill' change.

Too often communication’s potential power is lost because the critical strategic planning phase is not followed. And the reality is that to get the attention of top management communicators must speak in the facts and figures language of other successful business disciplines.

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