TUNA is no use to your organisation

Could your internal communication with staff could be categorised as TUNA: Totally, Uninteresting, News and Admin. If this summarises your internal communication it is very likely that staff will simply ignore the messages. Worse if the messages are sent via email staff will just simply delete them without even looking at them.

Try using storytelling to get your message across. This entails using real life stories to illustrate your message. It is even better if you can use staff examples. It is also worth considering using your staff's screen savers as a way to convey key strategic messages. This means that when the computer is inactive for a period your key messages appear. It can be a very effective manner to unobtrusively get your message to staff. Like the continuous drops of water on a stone, the effect will be noticeable over time.

Comments

Post a Comment

Popular posts from this blog

Marco Greenberg - Meeting a force of PR Nature

I have this afternoon come out of a truly inspiring session at the International Association of Business Communicators World Conference in Washington. I had the great privilege to meet Marco Greenberg who spoke about the work he has done on publicising the story of Ian Burkhart. Ian is using ground breaking technology, called NeuroLife, to bypass a spinal injury that left him with quadriplegia and he is regaining the use of his arms - amazing, uplifting and insightful story. Marco gave us a brief and fascinating look into exciting world of bionic technology, exploring the cutting edge ways in which humans are integrating computers into their bodies. Ian Burkhart, his client is one of world's foremost pioneers in this realm. Although paralyzed from the chest down, when he is hooked up to the computer, and the computer is connected to a special sleeve wrapped around his forearm, he can use his hands to pick up and put things down. The technology reanimates his arm and allows him
Read more

Keynote at Public Relations Institute of Ireland's Annual Conference

Image
What a great honour to be asked to give a keynote address at the Public Relations Institute of Ireland's Annual Conference held on Thursday 20th October in the Ballsbridge Hotel, Dublin. Fantastic to hear great case studies and examples of best practice from colleagues across the industry. Laoise O'Murchu, Keynote Address: Leading from within: the secret to business communication. If you would like to get a flavour of the event and the atmosphere on the day watch the video below.
Read more

Employee Engagement and Social Media Seminar

What happens when two leading communication experts invite you to an event designed for PR pros, corporate communicators, social media strategists and employee engagement execs? YOU PROFIT! The International Association of Business Communicators (IABC) Ireland and event partner Diageo have invited two leaders in the communications industry to teach an event in Dublin emphasizing best practices in social media, employee engagement and measurement.  Author of a leading book on employee engagement and measurement Susan Walker is joine d by  the digital communication strategy Manager of the Council of the European Union to present at this seminar. Event Details Date:  Friday 5 th  April, 2013 Time:  6pm-8pm  (Refreshments served 5.15 - 5.45pm) Venue: The Master Brewer Suite, “The Guinness Storehouse”, St. James’s Gate Booking:   http://iabcireland. eventbrite.ie .  If you are a manager working in employee engagement or social media today, you don't want to miss
Read more