Videos in PR and Internal Communications

Video is coming the newest tool in the professional communicators arsenal. So how do you decide if you should use video to promote you client or organisation? If you consider that You Tube is the second most used search engine, you can see why it is worth while putting your videos on this media.

  1. A video release can really add to a press release if you have something visual to display.
  2. Before and after, videos are also very effective to demonstrate the benefits of your product or service.
  3. If your video is entertaining it may even go viral and the rewards can be huge.
  4. Piece to camera interviews with employees living the company brand or strategy can transform a boring document into a real life example.

Just creating video is not the only step necessary. You must craft a video that responds to the wants and needs of your audience. Your audience is looking for solutions to problems and questions. It’s your job to ensure your videos provides solutions, answer questions and lead your audience where you want them to go.

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